by Matthew | Aug 26, 2026 | Brand Strategy
I invited Andy Burnham for tea. He didn’t come. So I had the conversation anyway. Not the conversation about polls, personalities or who might be planning what behind whose back. The conversation I wanted was bigger than that. Britain. What it is. What it has become....
by Matthew | Aug 17, 2026 | Culture & Organisation
Culture has become one of the most commonly used and least understood words in business. For many organisations, culture is discussed through the visible signs of workplace experience: the office environment, employee benefits, social events, wellbeing initiatives or...
by Matthew | Aug 17, 2026 | Commercial Strategy
One thing I’ve noticed over the years is that when a business keeps losing work on price, the conversation tends to focus on the price. Are we too expensive? Should we discount? Could we offer a cheaper option? What are our competitors charging? All perfectly...
by Matthew | Aug 17, 2026 | Brand & Positioning
Branding has to be one of the most misunderstood words in business. Mention the word and most people instinctively think about logos, websites, brochures, business cards or perhaps social media. I can understand why. They’re the visible parts of a business....
