insights
Thoughts on brand, positioning, strategy and
the commercial decisions that shape businesses.
Tea and Brand with Andy Burnham: How Britain Gets Its Greatness Back
What if Britain were managed with the clarity, coherence and longevity expected of a great brand? Matthew Ranson puts Brand Britain under pressure in a provocative Tea and Brand dialogue with Andy Burnham.
Culture Ain’t About Perks
Culture is often mistaken for what a business provides. The reality is what an organisation rewards, reinforces and tolerates every day.
If You’re Always Competing on Price, Price May Not Be the Problem
Price is often the symptom, not the problem. When businesses compete mainly on cost, the real issue is usually a lack of clarity around value, positioning or differentiation.
Branding Ain’t About a Logo
Most businesses don’t have a branding problem. They have a business problem that branding can’t solve on its own.
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